About the Role
• Develop and maintain comprehensive content, platform and engagement strategies for paid and organic social to increase community size, visibility, engagement and drive traffic
• Plan, manage and execute strategic content and social marketing campaigns, activations and/or partnerships
• Ensure timely production of social media assets, distribution and amplification
• Keep a leading edge on industry trends, predominant and emerging social and digital platforms. Relay the most important updates to key stakeholders (internal and external) quickly and effectively.
• Create and maintain the media content calendar, working with various managers to ensure they can share with our customers.
• Lead a holistic digital media strategy for core marketing programs to build a strategic message and media channel strategy to reach out to target audience(s).
• Partner with individual teams in each country to understand their unique needs and goals and build GTM social media calendars for assigned handles
• Work with individual teams to create programs and campaigns to grow membership and engagement within the social media and community space, leveraging the unique properties of the social marketing channel.
• Measure, report and optimize campaign effectiveness using a variety of social media analytics tools
• Collaborate and maintain close relationships with cross-functional teams to maximize reach efforts and ensure alignment across channels and teams.
• Support offline and online events with pre-, during-, and post-event social media.
Requirements
Bachelor's degree or higher.
5+ years of experience in social media marketing, and digital marketing.
Experience building, executing and scaling cross-functional marketing programs.
Demonstrated experience with content creation, community/social media management and/or social strategy (Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, bonus: TikTok, Twitch)
Eye for current and emerging media platforms and their usage from a consumer and business perspective
Experience with publishing and listening platforms including, but not limited to, Facebook Insights, YouTube Insights, Google Analytics, Sprout Social, Brandwatch, Influencer tools etc.
Exceptional at building and presenting concepts/programs and new business opportunities
Understand the business and able to connect business challenges and social strategy/tactics
Strong verbal, written and presentation communication skills. Present to senior leadership regularly on social plans and results.
Think critically and creatively to solve problems and develop new and useful possibilities
Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
Expertise in paid & owned (organic) media channels
Responsibilities
Strong writing skills, with a good grasp of tone and appropriate professional online communication in English.
Strong communication and interpersonal skills, team-oriented, ability to work with a wide range of internal departments and regional teams.
Ability to think big and propose innovative strategies to maximize impact.